WHAT'S IN A BRAND
How hard do people have to work to recognize your brand and understand what sets you apart? What kind of emotional connection exists between you and customers? These are questions we consider when creating a campaign, an image, a brand identity. More than just a logo and a slogan, brand identity penetrates deep. Treat it like the powerful business tool it is, and your promise, your product and your unique personality will be both clear and compelling.
